Pasta Sauces

This was my response to a brief that specified me to design an identity for a pasta sauce manufacturer based on traditional Italian recipes and show how I would apply the identity to its packaging.

Before conducting any design work, I undertook some research into Lewis Moberly - a consultancy who design work similar to what I would be designing. I looked at a range of their designs and analysed them. This prepared me for my design work because it gave me an insight into the conventions of packaging. I designed this sheet of research using Adobe InDesign CS6 at 3508x4962

This was the logo that I designed to represent the company. I believe it represents the traditional Italian identity that the brief specified me to base my designs around. I believe the typeface used for 'Pasquales' represents a trustworthiness which would appeal to customers, whilst I believe the typeface used for 'pasta sauce' represents a extravagant, high-quality product. I used Adobe Illustrator CS6 to produce the logo at 1073x321

I created a label to show how I would apply the identity to the pasta sauce packaging.  The design I produced enforces the traditional Italian themes whilst still maintaining a sophisticated style and the logo I produced fits effortlessly into the labelling. I designed the labelling using Adobe Photoshop CS6 and Adobe Illustrator CS6 at 1890x1500.

Because the brief indicated that the manufacturer produced a range of pasta sauces, I created another label for a different recipe. I used a soft red for this label which symbolises the recipe. In addition to this, I used the orange from the previous design to establish a brand identity. I used Adobe Photoshop CS6 and Adobe Illustrator CS6 to produce this design at 1890x1500. 

Referenced Images

Lewis Moberly Logo
Waitrose Ingredients Packaging
Lewis Moberly Haagen Dazs
Lewis Moberly Moet & Chandon

Direction Trains

I was briefed with the task of revitalising a train company's image and showing how the branding I created would be applied to the train company's livery and  promotional materials. 

I designed a clean, approachable modern logo for the train company which satisfied the brief. The simpleness of the logo allows it to be printed at varying sizes and I believe the use of green brings life to the design and it's easily distinguishable as representing a train company The software used to design this logo was Adobe Photoshop CS6 and the dimensions are 2140x2430.

I designed a billboard to promote my train company using Adobe Photoshop CS6. I kept the design consistent with my logo, creating a simple layout and modern design. The logo takes up a predominant position in the design, which I thought would increase brand awareness. 

To promote my train company, I designed a poster that illustrates how modern the company is to a potential audience by focusing the poster around my mobile app. As well as this, I pitched the company to an audience by using friendly, welcoming type. I used Adobe Photoshop CS6 to design the poster and the dimensions were 3508x4961.

Because I believed a large amount of my target demographic would want to access information about the train company whilst being on the move, I designed a mobile app to communicate information about the company to my audience. I used a clean interface because having too much information would clutter a mobile screen and could potentially put off my target audience. I used Adobe Photoshop CS6 to produce this design and I designed the app at 480x800

The brief specified me to show how the branding of the train company would be applied to train livery, I designed a mock-up design of a livery. I designed an energetic design, which utilised colours from the corporate identity that I created.  I used Adobe Photoshop CS6 to design this mockup and the dimensions were 3582x2435

Design for a Cause

There are many issues that affect, influence, and impact on the way we see the world. These 
may be subjects of great national or international importance such as global warming, disease, 
homelessness, drug abuse, teenage pregnancy, and equality of opportunities. Some issues will
be more personal to you than others and you may have your own personal issues that you can 
discuss and channel into your creative work. 

Take an existing, or create your very own, campaign or charity organisation and create promotional material. 

This is an extract my A2 Graphic Design sheetwork, where I researched Shepard Fairey. I analysed some of his work which would allow me to become more aware of the conventions and styles of political-based artwork and would ultimately inspire me when I started developing my own response to the brief. I prepared the sheetwork at A3 size using Adobe InDesign CS6. 

My response to this brief was to create an American political campaign that was loosely inspired by the design work that contributed to Barack Obama's 2008 election success which would focus on several issues that I felt strongly about, such as the recent NSA scandal. 

Before I started designing my campaign and its promotional material, I performed extensive research into different topics, both design-orientated, such as the works of Shepard Fairey and the typography used in past campaigns, as well as political research, such as the conventions used in promoting American political campaigns.

This was my Type-Based logo that I will be using to establish a brand identity for my political campaign. Overall, I felt the combination of sans-serif and serif typefaces create a well-designed aesthetic and the serif typeface creates a formal, smart tone to the logo which is suitable for a political campaign. The colours used are subtle, yet still maintain patriotism that is essential in American political campaigns. The software I used to create this design was Adobe Photoshop CS6 and the dimensions are 5906x3508.

This was the logo that I designed to represent my political campaign. I wanted my logo to communicate a positive message to my audience, so I changed the stripes of the American flag to arrows to create a sense of progressiveness. I also designed the stars of the flag, to look like the windows of a skyscraper, again creating a positive image for my campaign. To produce this piece of work, I used Adobe Illustrator CS6 and designed the work at 4676x3424.

To promote my campaign, I designed a range of promotional badges. I decided to create a variety of badges because I thought it made the range collectable. In addition to this, I thought it would increase brand awareness, as well as communicate more of what my campaign is about. I used Adobe Photoshop CS6 to create this and the dimensions for each badge were 3359x3359.

This was the poster I created to promote my political campaign.I incorporated elements of my logo into this design, which I thought would increase brand awareness. I created an urgent, yet clean aesthetic which I thought represented my campaign well. I used Adobe Photoshop CS6 to create this imagine and the dimensions were 3508x4961.

Because I believe it is imperative for information to be accessible on a range of platforms, I designed a  mock-ups for a website to represent my campaign, as well as a mock-ups for a mobile app. I kept the design consistent across my campaign and incorporated elements of the Cards UI design into my mobile app which is popular in current mobile app design. I also focused this side of my campaign around social media because having a presence on social media would be essential in my campaign's success. I used Adobe Photoshop CS6 to create both my website and mobile app mock-ups and the dimensions for the website were 1920x1080 and the dimensions for my mobile app were 480 x 800 - which was the same size as the mobile phone I used to present the mock-ups

Referenced Images

Rock the Vote
Shepard Fairey's TIME Magazine
Shepard Fairey's OBEY Child
Shepard Fairey's OBEY - Guns and Roses