Direction Trains

I was briefed with the task of revitalising a train company's image and showing how the branding I created would be applied to the train company's livery and  promotional materials. 

I designed a clean, approachable modern logo for the train company which satisfied the brief. The simpleness of the logo allows it to be printed at varying sizes and I believe the use of green brings life to the design and it's easily distinguishable as representing a train company The software used to design this logo was Adobe Photoshop CS6 and the dimensions are 2140x2430.

I designed a billboard to promote my train company using Adobe Photoshop CS6. I kept the design consistent with my logo, creating a simple layout and modern design. The logo takes up a predominant position in the design, which I thought would increase brand awareness. 

To promote my train company, I designed a poster that illustrates how modern the company is to a potential audience by focusing the poster around my mobile app. As well as this, I pitched the company to an audience by using friendly, welcoming type. I used Adobe Photoshop CS6 to design the poster and the dimensions were 3508x4961.

Because I believed a large amount of my target demographic would want to access information about the train company whilst being on the move, I designed a mobile app to communicate information about the company to my audience. I used a clean interface because having too much information would clutter a mobile screen and could potentially put off my target audience. I used Adobe Photoshop CS6 to produce this design and I designed the app at 480x800

The brief specified me to show how the branding of the train company would be applied to train livery, I designed a mock-up design of a livery. I designed an energetic design, which utilised colours from the corporate identity that I created.  I used Adobe Photoshop CS6 to design this mockup and the dimensions were 3582x2435