may be subjects of great national or international importance such as global warming, disease,
homelessness, drug abuse, teenage pregnancy, and equality of opportunities. Some issues will
be more personal to you than others and you may have your own personal issues that you can
discuss and channel into your creative work.
Take an existing, or create your very own, campaign or charity organisation and create promotional material.
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| This is an extract my A2 Graphic Design sheetwork, where I researched Shepard Fairey. I analysed some of his work which would allow me to become more aware of the conventions and styles of political-based artwork and would ultimately inspire me when I started developing my own response to the brief. I prepared the sheetwork at A3 size using Adobe InDesign CS6. |
My response to this brief was to create an American political campaign that was loosely inspired by the design work that contributed to Barack Obama's 2008 election success which would focus on several issues that I felt strongly about, such as the recent NSA scandal.
Before I started designing my campaign and its promotional material, I performed extensive research into different topics, both design-orientated, such as the works of Shepard Fairey and the typography used in past campaigns, as well as political research, such as the conventions used in promoting American political campaigns.
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This
was my Type-Based logo that I will be using to establish a brand identity for
my political campaign. Overall, I felt the combination of sans-serif and serif
typefaces create a well-designed aesthetic and the serif typeface creates a
formal, smart tone to the logo which is suitable for a political campaign. The
colours used are subtle, yet still maintain patriotism that is essential in
American political campaigns. The software I used to create this design
was Adobe Photoshop CS6 and the dimensions are 5906x3508.
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| This was the logo that I designed to represent my political campaign. I wanted my logo to communicate a positive message to my audience, so I changed the stripes of the American flag to arrows to create a sense of progressiveness. I also designed the stars of the flag, to look like the windows of a skyscraper, again creating a positive image for my campaign. To produce this piece of work, I used Adobe Illustrator CS6 and designed the work at 4676x3424. |
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| To promote my campaign, I designed a range of promotional badges. I decided to create a variety of badges because I thought it made the range collectable. In addition to this, I thought it would increase brand awareness, as well as communicate more of what my campaign is about. I used Adobe Photoshop CS6 to create this and the dimensions for each badge were 3359x3359. |
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| This was the poster I created to promote my political campaign.I incorporated elements of my logo into this design, which I thought would increase brand awareness. I created an urgent, yet clean aesthetic which I thought represented my campaign well. I used Adobe Photoshop CS6 to create this imagine and the dimensions were 3508x4961. |
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| Because I believe it is imperative for information to be accessible on a range of platforms, I designed a mock-ups for a website to represent my campaign, as well as a mock-ups for a mobile app. I kept the design consistent across my campaign and incorporated elements of the Cards UI design into my mobile app which is popular in current mobile app design. I also focused this side of my campaign around social media because having a presence on social media would be essential in my campaign's success. I used Adobe Photoshop CS6 to create both my website and mobile app mock-ups and the dimensions for the website were 1920x1080 and the dimensions for my mobile app were 480 x 800 - which was the same size as the mobile phone I used to present the mock-ups |
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